Hotels team up with Google to give virtual tours

Hotels are partnering with Google to change the way travelers can view hotels even before they walk through the front entrance.

Ignacio Baixauli Quiles's insight:

"Many businesses have used the technology (Google Fotos de Negocios) since Google introduced it in 2010, but a growing number of hotel companies are now adopting it."

"Guests are able to get a better feel for a hotel through these virtual tours than by just looking at static images," says Jackie Astleford, senior director of E-Commerce for Carlson Rezidor. "Since the 360-degree panoramic virtual tours are taken by Google Trusted Photographers, guests know that these tours are created by a trusted, third party."

"We personally believe that this is going to be a game-changer in the industry in redefining how photos will be consumed by the consumer."

"According to market research firm PhocusWright, 44% of travelers have looked at professional photos when choosing a hotel. That is up 4 percentage points over last year"

from Google Fotos de Negocios, Google Places, Google+ Local, Google Maps, Google Now ... |