Hotels are partnering with Google to change the way travelers can view hotels even before they walk through the front entrance.
Ignacio Baixauli Quiles's insight:
"Many businesses have used the technology (Google Fotos de Negocios) since Google introduced it in 2010, but a growing number of hotel companies are now adopting it."
"Guests are able to get a better feel for a hotel through these virtual tours than by just looking at static images," says Jackie Astleford, senior director of E-Commerce for Carlson Rezidor. "Since the 360-degree panoramic virtual tours are taken by Google Trusted Photographers, guests know that these tours are created by a trusted, third party."
"We personally believe that this is going to be a game-changer in the industry in redefining how photos will be consumed by the consumer."
"According to market research firm PhocusWright, 44% of travelers have looked at professional photos when choosing a hotel. That is up 4 percentage points over last year"
See it on Scoop.it, via Google Fotos de Negocios, Google Places, Google+ Local, Google Maps, Google Now ...
from Google Fotos de Negocios, Google Places, Google+ Local, Google Maps, Google Now ... | Scoop.it http://www.scoop.it/t/3dmaps/p/4013790182/2014/01/07/hotels-team-up-with-google-to-give-virtual-tours